E-mail Delivery Actions

By partnering with SendGrid (a best-in-brand provider of e-mail delivery services), CampSite receives real-time updates on the actions your recipients take towards each of your e-mail messages.

There are 7 different actions a recipient can take towards your e-mail messages, described in detail below. Admins can view delivery actions on an individual message or on mass-emails (if the e-mail was saved in your camp's database prior to sending). 

Action Types

There are 7 different actions a recipient can take towards your e-mail message. Here's a description of what each action represents:

Action Description

The e-mail was successfully generated by CampSite and relayed to SendGrid but has not yet been delivered to the recipient.


The e-mail is acknowledged as being received by the recipient’s e-mail service provider. A status of ‘Delivered’ does not guarantee that the message made it to the inbox; e-mail service providers may decide to categorize the mail as spam, or not deliver the message at all.

Corporate and educational e-mail providers (e.g. schools, universities) often have strict rules when it comes to the e-mails they allow through. If you have trouble delivering mail to a recipient on one of these providers, consider asking the recipient for an alternate ‘personal’ e-mail address, or having the recipient set up a filtering exception for e-mail from CampSite.


The e-mail was opened by the recipient. Open rates on e-mail varies depending on the industry and the nature of the e-mail, but typically average around 20%.


The e-mail was opened by the recipient, and a link within the body of the e-mail was clicked. This is the highest level of engagement with your message, and is typically between 5% - 10%.


The e-mail could not be delivered to the recipient. This could be a temporary problem (e.g. the recipient’s mailbox is full) or a permanent problem (e.g. the e-mail address does not exist). If an important message bounces, you should contact the recipient to resolve the issue.

Marked as spam

If an e-mail recipient marks your message as spam, the recipient's e-mail provider will communicate that back to SendGrid. All future e-mails you send to that recipient will be filtered directly into the recipient's spam folder by their e-mail provider.


When an e-mail bounces for a “permanent” reason (as described above), the address is added to SendGrid’s "drop list". SendGrid will no longer send any mail to this address, in order to maintain a high deliverability reputation (sending e-mail to invalid addresses can lower this score). If an address is added to the drop list, it is usually for a valid reason (most often because the address is incorrect). If you have verified that the e-mail address in question is correct, please contact CampSite Support to have the address manually removed from the drop list.

Viewing Delivery Information for an Individual Email

You can view the action completed by a particular recipient by locating the e-mail within the Emails tab of that recipient's profile page:

  1. Each e-mail address to which this particular e-mail was sent.
  2. The action that the corresponding recipient took towards this e-mail.

Viewing Delivery Information for Mass E-mails

Or, view the actions taken by every recipient of a mass e-mail from the Email Statistics page for that saved e-mail. To learn more about e-mail statistics, read our E-mail Statistics article.

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